Expertise

Sarah Ali is a Senior Project Lead at Holland Licensed Interior Design, bringing over a decade of professional experience across Canada and abroad. Her experience spans residential, hospitality, commercial, and institutional projects, with a background in both interior design practice and post-secondary education. She holds a Bachelor of Interior Design and is NCIDQ certified. She is currently working towards professional registration with the Alberta Association of Architects (AAA).

Throughout her career, Sarah has developed a well-rounded approach to design, combining conceptual thinking and spatial planning with design development, project coordination, and client engagement. Having worked with multidisciplinary teams across a range of project types and scales, she brings an understanding of both the creative and practical considerations that shape successful projects.

Design Philosophy

Sarah believes thoughtful design begins with understanding the people who experience a space and the purpose it needs to serve. She enjoys translating client needs and project objectives into considered design concepts that balance functionality, aesthetics, and experience. Her approach is grounded in curiosity, attention to detail, and a belief that good design should be both purposeful and enduring.

She values collaboration and clear communication throughout the design process, bringing structure and a solutions-oriented mindset to project challenges. She is particularly interested in the relationship between design intent and execution, and in creating spaces where thoughtful planning and attention to detail translate into meaningful user experiences.

Beyond Design

Outside the studio, Sarah enjoys travelling, discovering new cultures, and exploring architecture and interiors that offer different perspectives on design. Having lived and worked in different countries, she draws inspiration from the diversity of environments, traditions, and ways of living she encounters along the way.