17th Ave, Calgary AB
Interiors: Holland Design
Construction: Jax Builders
Branding & Graphics: Trout & Taylor
To rebrand and renovate an existing inner city fitness studio. We were challenged to modernize the space in a way that would attract new clientele without intimidating the existing members.
With a tight budget and limited schedule, Holland Design found solutions in the existing footprint and worked to achieve high impact through the use of oversized graphics, lighting and colour.
A palette was inspired by Crush Camp’s clever branding; monochromatic in spirit, the space is layered in shades of blue with highlights of black and gold. The studio itself is as “radical” as the company’s motto and was designed to support the high intensity interval training (HITT) workout.
“The ladies at Holland Design were a total joy to work with, and honestly made my first major interior design project non-intimidating and fun! I particularly appreciated that they were conscious of my budgetary concerns and sourced low-cost and high-impact furnishings that still have people asking where they are from! I will absolutely work with them again.” – Emily Slaneff, Owner
PHOTO CREDIT: Shannon Yau Photography & Karleen Samson
Holland Design Inc.
Experts in the delivery of good design; we bring our passion for interiors to every project. We travel, we research; we understand and we deliver good design.
© 2016 Holland Design Inc.
315, 908 17th Ave SW
Calgary, AB T2T 0A3